my work
don't let fear hold you back
I strongly believe fear is the main thing that stands in the way of growth. A few years ago, a family friend came to me and confided his rural dairy farm in New York was struggling. He said it was difficult to compete with other farms with online shops. He was fearful that he would not have the customer base to support an online presence. That day I told him to put aside his fear, and together we would not only create an online shop but also grow an audience to support it.
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Over the next year, I created and executed paid digital campaigns utilizing Facebook Business Manager for Brookby Farm and Dairy. I was confident that Facebook/Instagram ads could save the farm.
Using low-budget ad sets, Brookby amassed 10k+ followers on Instagram resulting in a sufficient audience to launch a website for online sales. After I taught the owners Blueprint, they now launch their own Instagram/Facebook ads.
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I think it's easy to be fearful, but stepping out of your comfort zone is where growth begins.
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